I finally did it! We created our Pinterest course for business. The Pinterest course covers everything you need to successfully market your business on Pinterest. Including how to get visible and grow on Pinterest, drive traffic to your website, get email sign ups, sales and so much more. Pinterest is a powerful marketing platform, and we will help you to get the best results for your business from it.
Going back a few years, my Pinterest account grew so quickly that it got attention from the Marketing Team at Pinterest UK. I was the first Pinterest Ambassador in the UK and worked closely with the small UK Pinterest office and even got to meet co-founder and CEO Ben Silbermann at an intimate event in London. We had a conversation about both being introvert. No kidding!
Since the very beginning I have always loved Pinterest. It’s a safe, inspiring place where you can go to escape the noise of other social media. Although, it is worth pointing out that Pinterest is more like a search engine than a social media platform.
Why Create a Pinterest Course for Business?
It’s always been my intention to create a Pinterest course for business and I even started working on one a few years ago. As usual procrastination held me back from going for it, when I secretly know that I should go for it. So, I’ve finally launched a Pinterest for Business Course with my very knowledgeable friend Pinterest and SEO expert Trona Freeman. Our aim is to create the best Pinterest marketing course there is!
One of the many reasons we decided to create this course is because we know how amazing Pinterest can be for business. We have both worked as Pinterest managers for a wealth of different brands over several years. We have successfully grown accounts for businesses, reached new audiences, helped grow email lists and sales.
We both run our own businesses and know the very real threat of burnout. Small business owners often try to do too much. We’re limited on time so we have to make the most of that time (and energy!). Pinterest is a platform that can give great returns for time invested. Let us help you get back to your business and spend less time marketing it.
WHY PINTEREST IS DIFFERENT TO OTHER PLATFORMS
Reach on Instagram, for example, can be very limited. An Instagram post only reaches people for around 24-48 hours. And only a small amount of your followers (and non-followers) see it. This is in direct contrast to Pinterest. A pin can reach your audience and drive traffic to your website for years after it is first pinned.
Instagram is not a great driver of traffic either. Instagram is designed to keep people within the app, whereas Pinterest actively sends people to your website. Pinterest can reach an audience actively searching for your products and services. Search and discovery is seriously limited on Instagram. So, yes, we love Pinterest and want to help you successfully use it for your business!
Once you have a Pinterest marketing strategy in place, marketing your business can feel less overwhelming and can give you time to actually work on your business.
What is Pinterest?
Pinterest is a visual search and discovery engine. People go to Pinterest to get inspired, from small everyday ideas (like dinner ideas) to big, life events (like planning a wedding).
Pinners plan and make purchases because of pins they’ve seen on Pinterest. If you’re not using this amazing platform for marketing your business, you might be missing out on an audience waiting to learn and buy from you.
85% of Pinner say Pinterest is where they go to start a new project. (source)
7 in 10 Pinners say that Pinterest is where they go to find new products, ideas or services they can trust. (source)
People love to shop on Pinterest. In fact, weekly Pinners are 7x more likely to say Pinterest is the most influential platform in their purchase journey, compared to social media platforms. (source)
Why Use Pinterest for Your Business
People on Pinterest (pinners) are actively looking for ideas, inspiration, and products to make their life better in some way. Getting your products or services in front of an audience that is ready to act is vital for the growth and success of your business.
On Pinterest pinners are looking for new ideas and products to try. With the right strategy you can get your pins in front of them.
Not only are your pins discovered within Pinterest, but you can also be found on Google this way. Google will rank Pinterest boards and pins in search results. This gives you an extra way to be visible to your audience. We love that.
A pin (and pins) can drive traffic for years after it was first published. This doesn’t happen on other platforms (looking at you Instagram) and this is a huge benefit of Pinterest. You can get much higher returns for the time invested, this is in stark contrast to Instagram.
Benefits of Pinterest for Business
Pinterest can be absolutely amazing for your business, especially if you know how to use it for marketing your products and services. Some of the benefits are:
- Increased visibility and awareness of your business
- Increased traffic to your website
- Increase in sales, email sign ups and more
- Increased visibility on search engines like Google
- A pin can drive traffic for years and resurface over and over again. That doesn’t happen on other platforms like Instagram.
What’s Covered in our Pinterest for Business Course
The course has 6 Modules and goes over everything you need for organic success on Pinterest (ads aren’t covered here). You will learn:
- how to set your profile up for Pinterest success
- how to find and use keywords
- how to create pins that drive traffic
- how to get Pinterest traffic to convert once on site, eg get sales, email sign ups and more
- and so much more!
The ever changing platform can be challenging, but also so rewarding. Pinterest can drive traffic to your site for years if you do it right. We’ll show you how.
The Pinterest course is a Self-Paced course but we go live every month for a Q&A via Zoom, so you’ll have plenty of opportunities to ask us questions on the live or in the Facebook Group. If you miss the live Q&A don’t worry, we share the Zoom to Facebook too.
At the end of the course you will be able to confidently master Pinterest for business success. Grow your visibility, sales, email list and more. Did I just say that you can grow your email list with Pinterest, yes I did. Getting ahead of your competitors is so important.
Interested in learning more?